How to post on LinkedIn Pulse the right way

How to post on LinkedIn Pulse the right way

Scritto da Giorgio Minguzzi il 14 luglio 2015

Have you heard that you can use LinkedIn to publish your articles under the spotlight? Are you wondering how?

This short post will show you how to get the best from the new platform by LinkedIn! It’s called LinkedIn Pulse and it allows you to highlight your skills and to share your professional achievements with your current and future customers. This simple tool gives you the chance to show them directly on your profile that you actually know what you are talking about, that you are talented, passionate and that you can master your job. However, in order to take advantage of the whole potential Pulse offers, writing a catchy article is just the beginning. There are some tricks to turn your article into a must-read. Let’s have a look at them:

#1: The cover: edit a significant and specific header picture.

The cover: edit a significant and specific header picture
The key point of your article is the main picture: when someone shares your article, it shares your main picture, too. Therefore, it’s important to choose it carefully. Many users get good feedback when they add text in the picture. They do have a point, especially when the text is short, significant and it briefly expresses the content of the article. But be careful! Have a look at your picture when it appears in a long news list: it may have been re-sized. So you had better choose one that can catch the eye even when it’s been down sized.

#2: The headline: your title, your headline must be interesting and full of keywords.

The headline: your title, your headline must be interesting and full of keywords
The Google Keyboard Planner can help you choose the most suitable ones. Once you find them, insert them into your title. Some clichés are real trends on the Internet. The TwelveSkip team has listed 74 of these trendy titles. If you need an idea, here is the link to their page.

#3: The style: put a good quality pictures inside your article.

The style: put a good quality pictures inside your article
This may be taken for granted, but there are still lots of articles published without any picture. Moreover you had better use the whole html you can. In fact, it not only helps the Search engine optimization, but it’s also a formatting style matter. Not to mention if you embed some files (a slideshare ppt for example): you’ll definitely rock!

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