LinkedIn Summary

How to write the best LinkedIn Summaries

Scritto da Giorgio Minguzzi il 24 dicembre 2014

Don’t know what to write in your LinkedIn summary? Then you’ve found the right video.

Today you will discover HOW TO WRITE a magnetic LINKEDIN SUMMARY to attract new business partners, customers and even recruiters to your LinkedIn profile.

LinkedIn describes the profile summary as the place to write information about your mission, accomplishments, and goals.
In reality the summary is one of the best opportunities you have to tell your unique story.
It’s your opportunity to be memorable and to stand out from the crowd. You can’t leave it blank.
You can’t!
I really don’t understand why, but this section is one of the most underestimated by LinkedIn’s users.
So, if you fill it in the correct way, you can make it an impactful one! Here’s how.
First of all:

#1 – THE WHY

LinkedIn Summary: what is your target?Why are you writing the summary?
Are you looking for a new job? Are you looking to engage with new prospects and customers?
Are you looking for a new supplier? Whatever you are doing, finding a new job or building your career, you must have a clear idea about who are the people you want to have conversations with.

#2 – THE WHAT

What makes you remarkable, interesting and valuable to your connections?
Note down on a piece of paper your strengths, your aspirations, the things you are good at, the problems you are able to fix.
Avoid the most common and generic descriptors like creative, motivated, organized, effective, experienced, team player; because they are so over-used, they’ve become boring.
Be creative! You are unique!

#3 – THE STORY

Storytelling inside the LinkedIn SummaryOnce you have a list of things you want to communicate based on your objectives, it’s time to share them with your audience by telling a story.
People love to listen to stories. Stories have a way of helping us remember people and information.
But be honest; use your list of points to create a story that reflects your personality and your aspirations.
You can find a lot of online resources about storytelling, but let me share an example:
Instead of writing “I travelled for work to Sudan, Somalia and Libya”, you can write: “I’m the man who got things done in places nobody wanted to go. I managed profitable business in Sudan, Somalia and Libya”.
In any case, you must be able to engage the reader in the first line. If you don’t hook your audience in the first 3 seconds of your summary, you will probably lose them completely.

#4 – THE TECHNIQUE

Dingbat Symbols for Linkedin SummaryWriting a good story is not enough. Draw your readers in with these few tricks:

  • Speak their LINGO!
    Writing your Linkedin summary,  it is necessary to speak the language of the people you want to have a conversation with.
    If you don’t speak your market’s lingo, you risk falling under the radar. Add relevant keywords to your summary, according to your expertise, and let the search engine work for you.
  • Formatting is important
    Remember: You have 2000 characters, if you use all of them in one big block of text, nobody will read your summary.
    Use spaces, lines, capitals, dingbats, and symbols to help your reader visually identify text breaks.
  • Write in the first person
    Why? Because it is more “personal” and it shortens the distance between you and your audience.
  • Add links or files
    You can attach a file or a link at the bottom of your summary.
    This is highly recommended. It shows people that you know what you’re talking about. The emotional impact of these blocks of colours is guaranteed. They will make you memorable!
  • Enter a “Call to Action”
    Here is the moment where you ask what you want from your audience.
    Don’t forget to put a clear call to action in your summary. For example: Follow me on twitter, join my free business newsletter, visit my viasual CV on Slideshare, etc…

#5 – THE MAINTENACE

Maintenance of the LinkedIn ProfileOnce you have completed your summary, send it to a good friend for review.
Your LinkedIn profile deserves to be free of mistakes, typos and grammatical errors. It’s better to have no summary than to have an ugly one!
Once your summary has been published, your job is not finished. You have to run periodical reviews so your summary always reflects your current situation.

If you have any questions about “HOW TO WRITE THE BEST LINKEDIN SUMMARIES”, or if you just want to say “HI”, leave a comment right below and don’t forget to subscribe to our YouTube channel.

Photo credits: readerwalker

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